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We Look Forward To Meeting You Tomorrow @LCDConf

The Museum of London Docklands – How To Find Us?
The Museum is approximately a 6 minute walk from Canary Wharf Tube station. Walk down South Colonade towards Cabot Square. At Cabot Square turn right towards Wren Landing and go over the foot bridge. The Museum is then next to The Rum & Sugar Restaurant.

Low-Cost Digital Engagement Conference – Fundraise, Campaign, Communicate: Budget-Busting, Value-For-Money Digital Engagement Strategies. Maximise Your Presence Whilst Minimising Your Expenditure

For Charities, Not-For-Profits, The Public Sector & Low-Budget Organisations Looking To Increase The Impact & ROI Of Their Digital Communications
A One-Day, Industry-Led Conference & Networking Event, 9th April 2014, Museum of London Docklands, London.
Reserve your place here.

Real–Life, Frontline Strategies From 23 Budget-Busting Organisations In Just 1 Day: Free/Low-Cost Tools • Compelling Content • Online Fundraising • Mobile • Social Media • Video • Winning Websites • Brand Reputation • Digital Storytelling • Raising Awareness • Integration • Campaigning • ROI

Book Your Place Today. Limited Places Available!

1 Day. 23 Speakers. Unquestionable Quality. Unbeatable Value.

After speaking to many keen marketers from leading charities, NFPs, the public sector and low-budget organisations, we know that your focus is on free and low-cost tools; the hidden gems out there for you to discover, discuss and take back to the office to impress!

Hear Real–Life, Front-Line Strategies From 23 Market Leaders:

  1. Free/Low-Cost Tools Panel Discussion: Leveraging freely available tools and techniques – but do you get what you pay for or are there hidden gems out there?
  2. Content Is King! Engaging online communities and creating emotionally-motivating user experiences
  3. Winning Hearts & Minds, Digitally: Learning the art of powerful digital storytelling and raising awareness without breaking the bank
  4. Clever Online Fundraising: Acquiring new, long-term supporters
  5. Unlock The Power Of Mobile: But can you on only a small budget?
  6. Mobilise & Monetise Social Media: Punch above your weight with social media and foster lifelong advocates and loyal supporters
  7. Managing Your Reputation & Brand Online: Handling negativity wisely, knowing when to step in and achieving consistent brand messaging
  8. Maximising Your Digital Impact With Video… but can you afford it?
  9. Cost-Effective Website Optimisation: Drive traffic, enhance the customer journey and make the most of your website when they get there
  10. Getting The Mix Just Right: Multi-channel, integrated campaigns which deliver ROI
  11. What’s Your ROI? Providing clear evidence of success and impact with best-practice approaches to measurement, tracking and evaluation

PLUS! This Low-Cost Digital Engagement Conference Features:

  • Brand New Case Studies For 2014
  • An Even Greater Focus On Free/Low-Cost Tools & Techniques
  • 6 Delegate Experience Exchanges: Once you’ve heard from the speakers, discuss with peers and cut the budget together!
  • 5 Lunchtime Informal Peer Discussions: A) E-newsletters B) Overcoming Organisational Obstacles C) Communicating Serious Messages D) Harnessing Corporate Partnerships E) SEO On A Budget
  • 4 Dual Perspectives
  • Facilitated Networking
  • Open Q&A

Back By Popular Demand!
Last year’s conference received a 99% satisfaction rating.

The Low-Cost Digital Engagement Conference – Fundraise, Campaign Communicate: To view the full conference programme, click here.

08.30 Registration & Coffee, Objectives Setting

09.00 An Introduction To Your Interactive Voting Technology
OMBEA Interactive Technology supplied by Reivo Ltd

09.05 Morning Chairman’s Opening Remarks
Owen Valentine Pringle, Director of Digital Communications, Amnesty International

Content Is King

09.10 Engaging Online Communities & Creating Emotionally-Motivating User Experiences
Eve Critchley, Digital Community Manager, Mind

Delegate Experience Exchange: Now Cut The Budget! Can I achieve the same results on a smaller budget?

Mobile – Double Perspective

Can You Unlock The Power Of Mobile With Only A Small Budget?

SMALLER BUDGET PERSPECTIVE
09.35 Rosalyn Palmer, Head of Marketing & Communications, The Leprosy Mission England and Wales

LARGER BUDGET PERSPECTIVE
09.50 Craig Philbrick, Digital Campaigns Officer, Tearfund

Reputation

Delegate Experience Exchange: Now Cut The Budget! Can I achieve the same results on a smaller budget?

Online Fundraising – Double Perspective

Acquiring New, Long-Term Supporters With Clever Online Fundraising Techniques

SMALLER BUDGET PERSPECTIVE
10.05 Clare Cook, Senior Campaigns Manager, Missing People

LARGER BUDGET PERSPECTIVE
10.20 Chris Field, Partnership Development, JustGiving

Social Media – Double Perspective

Punch Above Your Weight By Making The Most Of Social Media Today – Focus Your Efforts & Extend Your Reach By Creating Lifelong Advocates & Loyal Supporters

10.35 SMALLER BUDGET PERSPECTIVE
Ann-Mari Freebairn, Director of Marketing & Communications, SSAFA

10.50 LARGER BUDGET PERSPECTIVE
Mark Henry, Central Marketing Director, Tourism Ireland

Delegate Experience Exchange: Now Cut The Budget! Can I achieve the same results on a smaller budget?

11.05 Refreshment Break With Informal Facilitated Networking

Digital Storytelling

11.30 Winning Hearts & Minds Through Powerful Digital Storytelling
Elly Sample, Director of Communications, Development & Marketing, University of Lincoln

11.55 Managing Your Reputation & Brand Online – Handling Negativity Wisely, Knowing When To Step In & When Not To & Achieving Consistent Brand Messaging
Dee Cotgrove, Executive Head of Media & Communications, Met Office

12.15 The Psychology of Online Giving
Sandra Luther, Strategic Manager, Online & Event Fundraising Division of Blackbaud Europe, Blackbaud

12.35 Lunch & Informal Networking For Delegates, Partners & Speakers

13.05 Industry Roundtable Discussions; Peer Brainstorming Clinics

A) Overcoming Organisational Obstacles
Facilitated by Owen Valentine Pringle, Director of Digital Communications, Amnesty International

B) Communicating Serious Messages
Facilitated by Abigail MacDougall, Digital Manager, Time to Change

C) Engaging a young demographic using social media
Facilitated by Tom Wright, Digital Engagement Manager, The University of Nottingham

D) Harnessing Corporate Partnerships Online

E) SEO On A Budget

PLUS: An Optional Talk On The History Of The Museum of London Docklands

13.35 Afternoon Chairman’s Opening Remarks
Rosalyn Palmer, Head of Marketing & Communications, The Leprosy Mission England and Wales

13.40 Why Is Content Marketing Like A Bicycle Wheel?
John W. Hayes, Marketing Strategist and Contributing Author, Vocus

Free/Low-Cost Tools Panel Discussion

14.00 Making Full Use Of No-Cost & Low-Cost Tools & Techniques Freely Available To You – Do You Get What You Pay For Or Are There Hidden Gems Out There?

  • Christian Graham, Publishing & New Media Manager, Friends of the Earth
  • Jacqui O’Beirne, Head of Digital Marketing, Dogs Trust
  • Kat Brown, Commercial Projects Editor, The Times and The Sunday Times

Video

14.30 Maximising Your Digital Impact With Video – But Can I Afford It?
Alicia Custis, Head of Communications, Stockport NHS Foundation Trust

Delegate Experience Exchange: Now Cut The Budget! Can I achieve the same results on a smaller budget?

Campaigning – Corporate Best Practice

14.55 Campaigning To Raise Awareness & Drive Behaviour Change Without Breaking The Bank
Richard Nicholson, Marketing Manager & UK Giving Manager, Dell

15.15 Refreshment Break With Informal Facilitated Networking

15.35 Blackbaud Competition Winner Announcement

Winning Websites – Double Perspective

15.40 Cost-Effective Ways To Drive Traffic To Your Site, Enhance The Customer Journey & Make The Most Of Your Website When They Get There

SMALLER BUDGET PERSPECTIVE
15.40
Sam Butler, Digital Marketing Manager, Anthony Nolan

SMALLER BUDGET PERSPECTIVE
15.55 Jake Barlow, Head of Marketing, Brighton & Hove City Council

Delegate Experience Exchange: Now Cut The Budget! Can I achieve the same results on a smaller budget?

Integration

16.15 Cross-Channel Integrated Campaigns: Achieving High Impact On A Realistic Budget
Isabelle Andrews, Digital Editor, UNICEF UK

Delegate Experience Exchange: Now Cut The Budget! Can I achieve the same results on a smaller budget?

ROI

16.40 Providing Clear Evidence Of Success & Impact With Best-Practice Approaches To Measurement, Tracking & Evaluation
Peter Yates, Digital Communications Manager, Tearfund

17.00 Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Low-Cost Digital Engagement Conference – Fundraise, Campaign, Communicate, please email info@lowcostdigitalconference.com

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