Why Not Join Us At Our Sister Event Taking Place on 22nd May?

We would like to offer all delegates of the Low-Cost Digital Engagement Conference a special loyalty discount of £200 to attend the The Social Media Results Conference - Engage, Communicate, Measure, Profit.

Build Profitable, Long-Term Customer Relationships & Clearly Demonstrate Real Results With Integrated, Targeted & Engaging Social Media Strategies
A One-Day Conference & Networking Event, 22nd May 2012, London

PLUS! Two Separately-Bookable Post-Conference Workshops (23rd May):
AM: Measuring The Unmeasurable: Quantifying & Measuring The Value Of Follower, A Conversation Or Buzz To Optimise Your Social Media Presence
PM: Social Media In The B2B World: Getting To Grips With The Risks & Benefits Of Engaging Social Media In A B2B Environment

Click Here To View The Social Media Results Conference Agenda

If you’d like to speak to a member of the conference team, please call +44 (0)207 953 4016 or email info@socialmediaresultsconference.com.

Click Here To Download The Social Media Results Conference Brochure

ENGAGE

1. Engage, Inspire, Influence: Interact with your customers with timely, creative content that cuts through and creates genuine conversations
2. Drive The Customer Journey: Maximise revenue by developing your use of social media as a relationship-building tool

MEASURE

3. Evaluate ROI, Meaningfully! Inform budget allocation decisions by demonstrating real results with robust analysis
4. Your Brand Impact? Quantify the value of fans, followers and conversations

COMMUNICATE

5. Keep Calm & Carry On! Protect and reinforce your brand with controlled, consistent and timely responses to handle negativity wisely
6. Internal Power, External Power: Truly embed social media into your organisation to maximise ROI

PROFIT

7. Integration – Maximise Your Impact: Create truly effective multi-channel, integrated campaigns for absolute accountability
8. Optimise & Monetise: Trends, technological developments and advanced strategies to drive social media to the next level

Group Discounts Available! Book 2 Delegates – Save 10%; Book 3 Delegates – Save 15%; Book 4 Delegates – Save 20%

Leverage Engagement ♦ Create Timely, Relevant Content ♦ Meaningfully Evaluate ROI ♦ Achieve Two-Way Communication ♦ Monetise Your Fan Base ♦ Protect Brand Reputation ♦ Allocate Resource ♦ Successfully Integrate

PLUS!

1. Informal Discussion Zones: Mitigating Risks ● B2B ● Finding Your Voice
2. Optimisation Panel Discussion
3. Facilitated Networking
4. Open Q&A

Social Media Results Conference Programme Outline. To view the full conference programme, click here

08.30 Registration & Coffee, Objective Setting

09.15 Morning Chairman’s Opening Remarks

Tom Hall, Editorial Director, Lonely Planet Online
Lonely Planet

Engaging With Your Customer To Achieve Effective Two-Way Communication & Foster Long-Term Profitable Relationships

09.30 Best-Practice Strategies For Timely & Creative Social Media Content That Keeps Your Customers Engaged & Interacting & Impacts On The Bottom Line

Delphine Remy-Boutang, World-Wide Social Media Marketing Manager
IBM

10.05 Drive & Enhance The Customer Journey & Maximise Revenue By Developing Your Use Of Social Media As A Relationship Building Tool

Paul Madden, Head of Digital Communications
Mitchells and Butlers – owning company of Harvester Restaurants

10.40 Refreshment Break With Informal Facilitated Networking

Meaningfully Evaluating Social Media Activities To Demonstrate Results & Justify Investment

11.10 Successfully Interpreting & Using Data Obtained From Analytical Tools To Give Meaningful Results, Inform Budget Allocation & Demonstrate ROI

Vaqar Khamisani, Customer & Partner Experience Manager
Microsoft UK

11.45 Measuring The Intangible: Evaluating The Impact Of Social Media Activities On The Strength & Reputation Of Your Brand

Jake Steadman, Head of Brand & Social Media Insight
O2

12.20 Bonus Session: Further Details To Be Announced

12.40 – 13.50 Lunch and Informal Networking for Delegates, Partners and Speakers

13.30 Peer-To-Peer Brainstorming Sessions: Informal Discussion Zones (20 minute discussions run concurrently during lunch)

1. Managing The Negative Side Of Social Media & Risk Management

Saulo Menezes De Oliveira, Social Media Officer
Birmingham City University

2. Social Media B2B: Using Social Media Appropriately To Communicate & Engage In A B2B Environment

3. Finding The Right Voice – Appropriate Communication For Optimum Engagement

Dom Dwight, Conversation Manager
Yorkshire Tea

13.50 Conference Reconvenes With Afternoon Chairman’s Opening Remarks

Tejal Raptel, Global Head of Social Commerce
Nokia

Governance Of Social Media

14.00 Reaction And Protection: Successfully Achieving A Controlled, Consistent & Timely Response To Customer Comments Which Reinforce & Protect Your Brand

Thomas Knorpp, Digital Media Manager
Sainsbury’s Supermarkets Ltd

14.35 Truly Embedding Social Media Into Your Organisation To Harness Its Power As An Internal & External Tool & Maximise Its ROI

Emma Roffey, Director of Communications & Digital Marketing
Cisco Europe

15.10 Bonus Session: Further Details To Be Announced
Reserved For Exclusive Partner Speaker. Please check the website for regular updates.

15.30 Refreshment Break With Informal Facilitated Networking

Minimum Investment, Maximum Impact: Successfully Integrating Social Media Into The Marketing Mix

15.50 Developing A Truly Integrated Strategy To Maximise The Impact & Accountability Of Social Media On Your Marketing Spend

Chris Howard, Head of Online Marketing
Play.com

16.25 Expert Panel Session: Optimisation And Monetisation – Trends, Developments & Strategies To Drive Social Media To The Next Level For Maximum Benefit To Your Business

Amanda Howard, Senior Digital Marketing Manager
Boots

Mark Woods, Head of Creative
Comic Relief

Will Abbott, Marketing and Communications Director
Freesat

Tim Gentry, Head of Optimisation & Effectiveness
The Guardian

Dara Nasr, Head of Agency Sales – You Tube & Google Display
Google UK – YouTube

16.55 Chairman’s Closing Remarks & Official Close Of Conference

Group Discounts Available! Call +44 (0)20 7953 4016 for more details.

Consolidate your learning from the main conference day with these post-conference half-day workshops on 23rd May 2012.

2 Separately-Bookable, Post-Conference Half-Day Workshops, 23rd May 2012:
AM) Measuring The Unmeasurable: Quantifying & Measuring The Value Of A Follower, A Conversation Or Buzz To Optimise Your Social Media Presence
PM) Social Media In The B2B World: Getting To Grips With The Risks & Benefits Of Engaging In Social Media In A B2B Environment

AM) Measuring The Unmeasurable: Quantifying & Measuring The Value Of A Follower, A Conversation Or Buzz To Optimise Your Social Media Presence

08.45 Registration & Coffee

09.00 Where To Begin?

Lisa Mané, Head of Social Media
Central Office of Information

09.45 Ascertaining Value

Colin Watkins, Digital Communications Manager
Channel 4 Television

10.30 Mid-Morning Refreshment Break

11.00 Measurement Focus

John Greenway, MAG Press Officer Manager
Manchester Airports Group

11.45 Maximising ROI

Jonathan Brayshaw, Leader
Social Business, Psion plc

12.30 Morning Workshop Closes

PM) Social Media In The B2B World: Getting To Grips With The Risks & Benefits Of Engaging In Social Media In A B2B Environment

13.45 Registration & Coffee

14.00 Is It Appropriate? Is It Useful?

Simeen Kadi, Group Head of Marketing
The Carbon Trust

14.45 Finding Your Voice

15.30 Mid-Afternoon Refreshment Break

15.45 Protecting Your Reputation

16.30 Strengthening Your Brand Presence

17.00 Workshop Closes

Additional Speakers Will Be Announced – Please check the website for updates

Are you interested in getting involved in the Social Media Results Conference? We’d love to hear from you. Please call Global Insight Conferences on +44 (0)20 7953 4016 or email partner@socialmediaresultsconference.com